Ezell Brown
Designer + Problem Solver
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Lexus

 

Student work

Midnite moto

PROJECT: experiential

Lexus created a low profile driving experience for a tight-knit group of influencers to test out and realize that this vehicle is fast, agile, and precise. Just like a Samurai.

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// APP: Drivers were sent an email prompting them to download the micro-app to gain access to the event. Once the event is over, the app will delete itself.

// SUITS: Upon arrival, drivers will receive custom racing suits.

// ENTRANCE: Entrance to the outdoor experience

//TRACK EXPERIENCE: Drivers will endure a time based Tōge circuit. A hologram of the previous drivers run will replay along the side to amp up the competition.

 // FIRST PERSON LIVESTREAM : Special docks in car for driver to place phone onto and live stream their experience in the app which will then play on Instagram live.

//FIRST PERSON LIVESTREAM: Special docks in car for driver to place phone onto and live stream their experience in the app which will then play on Instagram live.

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