Lexus created a low profile driving experience for a tight-knit group of influencers to test out and realize that this vehicle is fast, agile, and precise. Just like a Samurai.
// APP: Drivers were sent an email prompting them to download the micro-app to gain access to the event. Once the event is over, the app will delete itself.
// SUITS: Upon arrival, drivers will receive custom racing suits.
// ENTRANCE: Entrance to the outdoor experience
//TRACK EXPERIENCE: Drivers will endure a time based Tōge circuit. A hologram of the previous drivers run will replay along the side to amp up the competition.
//FIRST PERSON LIVESTREAM: Special docks in car for driver to place phone onto and live stream their experience in the app which will then play on Instagram live.