BINGeland
Project: Brand Extension
Hulu is bringing back drive-in theaters that will air the most popular programs currently streaming online.
// The Bingeland Logo signifies the iconic nature of television. It is shaped like an old fashioned cathode ray TV, which were the common TVs when they became household items. The top of the logo mimics the windshield of a car.
// Monthly brochure issued out that features the main premiere of the month, making our brochures a one of a kind collectible.
// While staying on brand, Bingeland also has themed collateral for special premieres and events.
// Brand Manual: Detailed explanation of rules and standards set for this brand.